The tower's new signage, which replaces the previous 'piper' design, is a three hundred and sixty degree structure featuring constantly changing illuminated colours drawn from the company's 'connected world' identity. Ben Verwaayen, BT's chief executive, said: "The BT Tower is a communications icon and a prominent landmark on the capital's skyline. It is also one of the most visible representations of the BT brand. When we launched the new identity last year we said that we would roll it out over time, so I am pleased that the time has come for the new colours to shine out from the BT Tower."
BT launched its new 'connected world' visual identity in 2003 to more accurately reflect the wide range of activities that the company now encompasses.
(Sarah Rushton-Read)
