One Voice in UN campaign projection
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Lead agency Mission Media called in projection mapping and video consultants Bluman Associates to turn its concept into reality, transforming the 509ft building for special guests including secretary general of the United Nations Ban-Ki Moon and David Guetta.
Guetta's One Voice video was filmed especially for the groundbreaking cause marketing campaign which aims to turn people's words into real support for communities affected by humanitarian crises.
International brands have sponsored words they believe the world could use more of - such as inclusion, love and education - and every time someone tweets the word and the h