Tom Bensen is a familiar face in the pro audio industry, with over 25 years' experience across a wide variety of leading brands. His sound reinforcement expertise and market knowledge will prove invaluable in establishing the Cadac brand and providing further growth. On the other side of the US, GLS Marketing will provide the Cadac representative network with a strong mix of technical skills, plus creative sales and marketing techniques. Headed up by president Greg Hockman with Ron Thomas as general manager, the company was established in 1981 and operates out of Huntington Beach, California, in support of the Southern California, Southern Nevada, Hawaii and Arizona territories.
The launch this year of Cadac's new compact console - the S-Type Live Performance mixing console - is designed to broaden the marque's appeal to a wider audience, and will help to further extend the profile of Cadac in the US.
(Ruth Rossington)
