"Although Sonohouse's current strength is in the DJ and club sector, I can see a huge amount of potential for our relationship," explains David Jackson, Celestion's export manager. "Sonohouse has an excellent sales team and nationwide network, and have impressed us with their connections and level of support from the industry."
One such contact is Gerald Kaas, whose consultancy Akoustik is providing marketing advice and support. "The big potential for Celestion in France will be in the permanent installation market," says Kaas. "The company has a good range of products for a variety of applications, and initially, we would expect to have success with the KR and Cxi speakers." Sonohouse will also represent the Celestion chassis drivers for the MI business as well as sound reinforcement.
The company can be contacted at 24 rue Robert Witchitz , 94200 Ivry sur Seine. Telephone: +33 1 58 46 15 15.
(Lee Baldock)