Chauvet highlights Ironhide Ranger video
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Capitalising on the growing popularity of this American vehicle in the UK (its sales there increased by 76-percent between 2015 and 2020), Welsh performer DJ Weekesey joined forces with ASG Audio Visual to shoot a promotional video from the back of a black modified Ranger Ironhide.
Laying down the signature mixes that have made him one of the region’s top club artists, Weekesey put on a dynamic four-minute show, using the truck itself as a stand. “It was a 4.5- ton DJ booth,” says ASG’s director Scott Cooper. “The video not only served to highlight Weekesey’s talent, it also drew on the image of the Ironhide to set a really captivating, tone.”
Another thing the video did was showcase the capability of ASG to create powerful images with light and atmospherics using Chaivet Professional fixtures. “We worked some nice looks with our WELL Fit uplighters and our foggers,” said Cooper. “Between the colours and the smoke we created the right kind of attitude.”
Key to setting this mood was the rich red glow from the 14 WELL Fit fixtures used in the shoot. Playing off against the vehicle’s dark colour it endowed the video with a deep, underground vibe. The lighter red hues that covered the area surrounding the truck then added a sense of passion.
“We looked at a variety of different colours, but it became clear that red really suited the kind of video we were going for,” said Cooper. “The shade of red that we got from the WELL Fit was spot on for this project.”
Cooper and his team positioned the battery operated RGBA WELL Fit units throughout the video’s outdoor set. A dozen of the uplights were placed around the truck, positioned to highlight its distinctive features.
“An Ironside vehicle itself presents a powerful visual image,” said Cooper. “So many things about it make it stand out, so we accented those features, including the custom wheels and grillwork.”
