Located close to major highway and rail transit channels, the spacious new facility will house an extensive inventory of Chauvet Professional, Iluminarc and Chauvet DJ lighting fixtures, as well truss from the company's TRUSST division.
"The new facility in Lerma represents an important step in our global expansion plans," said Albert Chauvet, CEO of Chauvet. "Working closely with our network of dealers and distributors, Chauvet has been fortunate to build up a very loyal following among Mexican customers for our professional, architectural and DJ products. By expanding our capabilities to sell and service our wide range of products, the new facility will allow us to grow even further and take our Mexican business to the next level."
Among the many enhanced features that distinguish Chauvet's new Mexican home office from the old facility that it replaced is a greatly expanded showroom. Far larger than its predecessor, the new showroom will afford more and better opportunities to demo the company's lighting fixtures and LED video panels.
"The new showroom should be a great sales and educational tool for our team as well as for our distributors and dealers," said Stéphane Gressier, international sales director of Chauvet. "In lighting there is no substitute for actually seeing in person how a fixture performs, so we will be encouraging our customers to bring their customers to our expanded showroom."
For Jaime Friedstadt, Chauvet's director of business development Hispanic markets, the home office relocation reflects the company's commitment to serving the Mexican market. "Chauvet has established deep roots in Mexico, and this office shows that we intend to make them even deeper," he said. "We are in Mexico for the long run."
(Jim Evans)
