UK - Lady Gaga can always be counted on to set a singularly flamboyant fashion bar. The singer certainly didn’t disappoint when she appeared with co-star Joaquin Phoenix at the London premiere of the Warner Bros. film Joker: Folie à Deux.
Wearing a scarlet satin faille Celine gown paired with a matching bold-shouldered bolero jacket, accented by a 20-karat Tiffany brooch and sporting crystal tear drop jewellery under her right eye, the singer-actress captured widespread media attention for her appearance.
While the media focused on the star’s impressive fashion statement, the team at Milton Keynes-based Impact Productions Services (IPS) were impressed by how vivid the images displayed on the Chauvet Professional REM 3IP panels they installed looked in the press coverage of the event.
IPS used the bright, 3.9mm pitch video panels to create five 4m by 3m screens along a 34m- long red-carpet walkway.
“The panels performed well – and looked good in the press coverage generated by the event,” said Dan Ainsley, the lead IPS screen technician at the event. “The standout feature of the REM 3IP from a film premiere perspective is the wide viewing angle which helps ensure that the content is visible down the full length of the red carpet. This is a very desirable feature for a film premiere, or any event where the LED Screen is used not only to relay messages, but also to serve as part of a digital backdrop – which is one of the important design features used for the screen on this premiere.”
Produced by Limited Edition Event Design with the screen and technical design by Richard Godin, the premiere transformed Leicester Square, where the event took place. “The client produced flawless pixel content offsite prior to the event,” said Ainsely. “This consisted of a range of high-resolution video clips as well as motion graphics spelling the film title ‘Joker’ over the five screens.”
Ainsley and his tech team James Mason, Jon French and Matt Mountford-Lister relied on an IPS LED Scree Drive Rack configured with main and backup screen processor to control the panels. The racks included a video matrix for easy switching, and they allowed screen control software to be accessible via a wireless connection.
The supporting structure and the screen sections were put up in one day, thanks to the efforts of the IPS install team led by Jonny Fields that also included Paul Davison, Rich Fields, Sam Burling, Mark Gardiner, Neil Sewell and Nicolae Mitut.
