Partying with Heineken
USA - Rising 14 stories above the Hudson, Manhattan's Canoe Studios offers some classic New York views. On Super Bowl Sunday, the famous video studio and event venue also hosted one of the city's top Super Bowl parties. Sponsored by Heineken, Esquire and All In magazine, the jam-packed event had the requisite large screen TVs showing football, but it also offered something you weren't likely to see at other Super Bowl gatherings: a spacious "game free" party area where the only videos running were those on some PVP S7 panels from Chauvet Professional.

"This was a non-football room sponsored by Heineken," said Jeffrey Kwan of Canal Sound and Light (New York), which did the lighting and audio for the event. "The other sponsors had other rooms in Canoe Studios where you could watch the game, but the Heineken room was party centre, where people came to dance. So everything about this room had to say 'party;' and yes, the Chauvet PVP panels were a big part of projecting that image."

Kwan and his team used 14 PVP S7 panels to create the party atmosphere in the Heineken room, which measured about 2,500sq.ft.

"We used six panels behind the DJ booth and eight in front," said Kwan. "The idea was to cover the entire booth with panels, no truss showing -- so we could make a powerful visual impression on people as soon as they walked in. It worked too; the DJ said 'wow!' and the guests were impressed. I love these PVP panels for the whole package: their intense output, their colours, and their easy set-up and tear down; plus they're easy to transport. I put all the panels for this event in my SUV; that's how compact they are, and look at the amazing results we got."

(Jim Evans)


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