Just a week after ISE2010, Russian company Big Screen Service put in an order for 108 MicroTiles. Eugene Marinichev, BSS's technical director, explains, "Our industry relies on products and display solutions that can be easily set-up, deliver impact, and broken down quickly to be shipped on to the next job. Our business model, costs and profits are directly affected by this. So when a solution like MicroTiles comes along, we see a great opportunity. Here is a solution that has all these characteristics and is ultimately reconfigurable permitting it to be used again and again in fresh and exciting ways."
In Portugal, Christie partner, Europalco, has ordered 100 MicroTiles and also taken a demonstration kit of a further 25. Europalco's general manager, Pedro Magalhães, was invited by Christie to ISE for the EMEA launch of MicroTiles and had made a positive decision almost instantly, to buy 12sq.m of the product. The company creates live scenographies in theatres, large trade shows and other big events and immediately recognised the potential for MicroTiles within those application areas.
(Jim Evans)
