Stuart Gibbons, managing director at Le Mark explained: "A Christmas card has a life of one or two weeks before it's disposed of, so my suggestion was an e-card to send either via e-mail or to create something along the lines of a virtual Christmas tree to use on an industry news site."
Duncan Smith at Roscolab added: "Light Relief has enjoyed a high profile recently, especially at PLASA 2002, and I wanted to add to that. As we usually buy charity Christmas cards anyway, as well as taking every opportunity to give something back to the industry, I thought this year instead of cards we should make a donation to a charity related to our own industry - a small way of giving something back to benefit people amongst us. This year Roscolab has taken out a couple of 'Merry Christmas' adverts, in which we've included the Light Relief logo to add to the publicity they receive, and donated the money we've saved to help the charity."
(Ruth Rossington)
