Show production company CJ Spencer Associates has rebranded, and is now trading under the name of Hotcakes UK Ltd. The decision to rebrand comes at a time of expansion within the company in terms of key personnel, office space and substantial IT development at the company's headquarters in Skipton. Hotcakes, whose current clients include Marks & Spencer, Cosmopolitan Show, BBC Good Home Show and Prima, will be promoted as a 'brand experience consultancy', with the ability to understand a client's marketing needs as well as providing the technological skill to produce a cutting-edge show.

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