Newtonlab developed all the architectural solutions needed to organize the interior spaces together with its creative manager: the reception, meeting, conference, lounge, exhibition and product presentation show areas. It was a début in grand style, which required much technical effort.
Newtonlab gave the task of illuminating the various areas assigned to guests and international press representatives to lighting designer Giovanni Pinna, who also designed the lighting for the show. Clay Paky's Sharpy lights performed like true stars on this occasion.
"The audience arrived, aboard three helicopters, at the foot of a black cube built in the middle of the elegant, austere installation." It was designed and built specifically for the occasion, and one of the areas was devoted to a truly amazing show. The corporate programme of the convention and the show itself, which started with a dance number, were held inside this black tensile-structure cube.
"At the end of four minutes of skilful, elegant dance movements, and fast, controlled light, the enormous LED screen backdrop was lifted by an automated motorized system to reveal the race circuit and three cars, the real stars of the event - a Pagani Huayra BC, a McLaren 570S and an extra special Lamborghini Aventador Pirelli Edition, especially made to celebrate Pirelli and Lamborghini's long-standing exclusive partnership.
"The three sports cars performed a 'dance' on the circuit consisting of drifts, exciting accelerations, squealing tyres and rhythmic music, with a wall of light - 50 Sharpys, with strobe and other lighting effects."
(Jim Evans)
