Claypaky Skylos illuminate London Sky
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As part of EE’s rebranding, Fatboy Slim’s performance in October was projected outside Alexandra Palace onto a 50m high holographic screen - as tall as the Leaning Tower of Pisa - as fans danced to the DJ’s hit track, Praise You. The event, produced by Saatchi and Really Creative Media, was livestreamed on EE’s Instagram.
Mobile phone network EE has been the UK’s biggest and fastest mobile network for more than a decade. Now the company is broadening its horizons from traditional telecommunications.
“For the headline-making event, we needed to draw focus from far and wide across London,” says Benjamin Cash, lighting designer with Flare Lighting. “This required a fixture with not only punch, but finesse. The brightness, ease of control along with the low power and manageable size meant the Skylos fixtures were perfect for the job.”
Skylos offers overall low power consumption, 600W and an impressive beam over 250 MCD thanks to its 300w white laser engine technology. Lighting rental company LCR provided the fixtures, which were positioned on the balcony arches outside the Palace. An additional unit was used inside to backlight the Rose window.
The holographic stage was created with live footage of Fatboy Slim projected onto a 50m tall and 30m wide holo-gauze, suspended from the ground by two heavy-duty cranes. The porous nature of the holo-gauze meant that it caught elements of the projection while allowing some of the light beams to pass through it, create a stunning holographic effect that stood tall across the backdrop of the London skyline.
“Support from Claypaky and CP Wave on the project was extremely good and responsive,” notes Cash.