By refining its corporate identity to better match its leadership position, Color Kinetics aspires to broader recognition as one of the lighting industry's foremost businesses from technology to operations, the company says. Sims adds: "Though intelligent applications comprise a smaller portion of the market today, we believe that the declining costs of control will give rise to a future where all lighting becomes intelligent. If the source is inherently smart and the cost is comparable, there seems little reason for end users to choose 'on, off and dim' when they could have so much more," said Sims.
(Lee Baldock)
