In order to demonstrate that this system, which combines Martin Audio's design heritage with pioneering technologies, would deliver "a new listening experience to every seat in the house", Audiosales decided to organise a demo event at the Palabam in Mantova, which was attended by many business operators. The three rental companies were impressed by the quality and performance - and thus the idea for setting up a new enterprise started to foment. "There was a lot of enthusiasm for the MLA from the very beginning - especially for the multi-cellular approach and the powerful tuning software," Stefano reports. "As it happened, Subsonica were planning their tour at the same time as All Access was born - and this provided the right opportunity at the right time." Meanwhile Martyn 'Ferrit' Rowe, Martin Audio's technical training manager, conducted an intensive three-day MLA seminar at Audiosales during late March (including a hands-on session at the Palabam). All Access's long term aim is to build up an inventory of cutting edge audio, video and lighting equipment for rental and offer full technical support. Whatever the event their goal will be to deliver the highest production values, relying on the expertise of the engineers they work with, and become a reference in large scale live events in Italy.
(Claire Beeson)
