Germany - Creative production agency Drive Productions has provided a new 4D installation for Polo Ralph Lauren, to support the launch of the brand's new 'Design Your Own Polo Shirt' collection. The atrium of one of Europe's largest luxury department stores, the KaDeWe in Berlin, has been taken over for the entire month of August, with a bespoke 4D digital arts installation from Drive Productions running six times a day.

Creative Technology (CT) is on hand to assist in the 4D mapping process. Working from Drive Productions' brief and drawings detailing the venue's limitations and the production restrictions of the pillars positioned in the middle of the floor, CT provided three Barco FLM R20 projectors, complete with lenses and fibre to feed the projectors from Drive's D3 processor.

Overnight rigs between the store shutting on the Saturday evening and the installation needing to be ready for the Tuesday morning were required. Lining the projectors to cover the wall with a blended overlapped image, CT then connected the projectors to the D3 media server with DVI fibre to allow a high quality high-resolution image that was then colour matched.

Drive Productions' D3 operator Richard Porter aligned the image on the canvas created by CT by using 'virtual projectors' within the D3 software to place the images onto the wall, lining up to various pieces of the existing architecture of the building including the pillars.

Creative Technology's contribution to this well received video installation was project managed by CT's Graham Miller.

(Jim Evans)


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