Brought on board by Cricket, Stage One was asked to build three different elements - an external car plinth, an internal main set and a small set at a second venue, following a 'ride and drive'. The unusual car plinth consisted of a steel 'I' beam, with scaffolding poles threaded through and finished in silver paint. The plinth held the new Defender along with one of the first Land Rovers to come off the production line (chassis number 9). Two lighting towers were also built in the same style.
Inside the venue, the main set incorporated four 'I' beams which Stage One manufactured from mdf. The beams were erected vertically to form three sections, with 8mm steel cable stretched between. The sections were separated by three large graphic panels, with the two outer sections also containing 60" plasma screens mounted to the front. In addition, the company constructed a 150mm high stage and two side stages, along with a lectern with 'I' beam detail.
Paul Owen, the event's producer from Cricket, said, "We have developed an excellent relationship with Stage One, having worked with them for several years on the Land Rover account. We know that we can rely on them to deliver the results that both we and our client want."
(Jim Evans)
