Parent company D&M Professional Europe chose the location mainly because Denon DJ playback devices have a huge presence in the island's progressive DJ set-ups - thanks to the efforts of local distributor, Stefan Farrugia of Future-Tech.
Around 50 of their international distributors, dealers, press and selective customers packed their bags for the sun-soaked island - including two distinguished guests from Japan, Kenji Okamura and Masato Yamamoto from D&M Professional.
Based at the luxury waterfront hotel, Le Meridien in St. Julians, the itinerary took the form of a product presentation, with training on the new product and overall discussion groups debating future marketing strategies.
The DN-HD2500 itself provides working DJs with a complete system solution that claims to address virtually all their needs. With built-in hard drive, external memory, CD playback control, catalogue back-up, special effects and more, the system is billed as an all-in-one portable hub for professional DJs.
Summarised Mark Perrins, D&M Professional Europe's brand director, "This proved to be a highly cost-effective marketing exercise. Not only were we able to convey the message about a groundbreaking new product but the event proved a great bonding exercise within the environs of a fabulous hotel ... with lots of good food and social activities, like boat trips and clubbing, thrown in."
(Jim Evans)
