Paul Mayhew, who set up Digital Vision AV two years ago, says: "They had considered hanging a plasma or LCD display but these would have been too bulky given the confined area within the shop; they would also have suffered from reflection and would have had to battle with the elements and humidity in the market."
Instead he proposed an alternative solution. The 60" Ultra Contrast Screen (supplied by UK distributors Paradigm AV) provides enhanced brightness from a lightweight chassis - and the ability to view off-axis. And because it is rear projected, the screen casts no shadow for those people milling in front of it during the busy trading period. "This far outshines and outperforms a plasma solution."
David Williams, Holmes' regional sales manager explained: "At peak periods customers may have to wait five minutes for service and the new screen provides a distraction and keeps them amused, as well as showing them the latest promotions and special offers."
(Jim Evans)
