Anthony developed his own portfolio of flexible mobile media advertising vehicles. "These were primarily poster media vehicles - however, I started to look at digital media possibilities when I was engaged with private and public sector campaigns, educating people about the risks associated with drink driving. We needed to engage with all the senses - audio as well as visual."
It was then that SA Media Group were introduced to Bedford-based A/V specialists, Paradigm Audio Visual, who are also the sole distributors of the dnp product range. "We felt that Paradigm had the relevant experience and technical expertise to help us, and we discussed how we would develop the largest rear projected multimedia van in the world."
As a result SA Media Group supplied the vehicle and Paradigm supplied the dnp optical screen; the rig was then constructed by Paradigm's team, and the first vehicle was born. Scott Anthony opted for the 120" screen.
Each converted Renault Master is fitted with a Sanyo 12K projector, an integrated alignment rig system, full ventilation system, the dnp optical New Wide Angle Screen - and a military-finish optical mirror solution -all engineered and supplied by Paradigm AV. Says Anthony, "The actual alignment of the mirror rig is crucial to the completion of the project."
The vans can accept the majority of feeds for outside broadcasting. "They also work from a 3G connection, allowing content to be supplied within seconds via a safe internet connection, giving customers up-to-the-second campaign amendment / update opportunities," says Anthony. "Each campaign is different and the content for each campaign can vary from domestic violence campaigns, through to Google and Disney film releases."
(Jim Evans)
