"The Asia Pacific region has always been important to DPA Microphones and given the increased market development, it was an obvious move to make," says Kimura. "We're focusing on increasing DPA's brand awareness in the region and reinforcing our position in countries like China, Japan, Korea and Australia through continuous training and support of our sales network, while developing new local markets by appointing new distributors and dealers.
"The relocation to Shanghai will enable me to intensify our sales and marketing support to distributors, increase communication and info sharing with local brand managers, sales personnel and end users. Their input is vital in our continuous efforts to develop microphone solutions that truly add value for the sound engineer, musician and stage artist."
One of Kimura's first tasks will be to launch DPA's new 4099 Instrument Microphones and 5100 Mobile Surround Microphone at trade shows and events around the region.
(Jim Evans)
