UK - National Geographic's flagship store in London's Regents Street is more than just a traditional retail experience. Interactive zones across the store's three floors represent each continent of the world - and Ecler amplification, distributed in the UK by MilTec, was central to the realisation of the final soundscape.

The world zones are themed retail areas that work separately from each other at certain times, hosting continent-specific events.

A total of 17 Ecler MPA6-150R multi-channel amplifiers, specified and installed by Peter Knowles, are zoned to enable each retail area to emanate its signature sounds. For special events, or to create extra interest in an area, a sales assistant has the ability to alter the levels of the amplifiers in their zone, from either a cash desk area or point-of-sale.

Knowles explains, "There were several reasons for using the Ecler multi-channel amplifiers. However, the two defining ones for this prestigious installation were front to back ventilation and the ability to individually control the level of each amplifier, remotely.

"The fact that the model ventilates from front to back means they can be racked one on top of the other, so not only are they saving highly-prized retail space, they cool very effectively making them ideal for the job.

"For this installation this model singled itself out. Ecler's whole product range has proved itself very reliable, but what was important here was the multi-channel nature of the amps that cool themselves effectively and are remotely controllable. The MPA6 made it very easy to put in a lot of sounds in a compact space - and of course they're simple enough even for the young sales assistants to use."

(Jim Evans)


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