Elation acquires M-Series range from Harman
- Details
The asset-based acquisition, set to be completed before the end of Q1, will include a limited-term licence agreement to distribute current controller products using the name M-Series and provide continued technical support and warranty service for prior Martin M-Series sales.
Elation already has in place key personnel with expertise in M-Series technology in order to provide on-going support and development of new products. This will ensure a seamless transition for the already established M-Series customer base, offering continuity and continued support by Elation on past sales of M-Series controllers by Harman Professional Solutions.
Toby Velazquez, president of Elation Lighting, comments: “We are excited to be able to provide a world-class professional-level control product series to our entire customer base around the world. By adding the well-established M-Series range and its R&D development group, who has over 25 years of experience in professional stage lighting control, we are confident we can meet requests by lighting designers for user-friendly and powerful lighting control systems.”
Eric Loader, global director of sales & marketing at Elation, says: “The M-Series range fits well into our core customer base needs and we are excited to now offer this advanced controller series. Customers who already use these products daily are hungry for new features and products that will build on the success of this exceptional lighting control product range.”
David Glaubke, director of public relations, HARMAN Professional Solutions, adds: “We’re pleased that M-Series users will be able to enjoy new feature developments, while simultaneously receiving continued service from Elation. At Harman, we are focusing more on our core audio, lighting, video, and AV control products. While this represents a move away from lighting control for the company, it represents increased investment in lighting fixtures and video, where we see bigger opportunities to provide value and innovation for our customers.”
(Jim Evans)
