A series of travelling seminars designed to educate dealers on the use and application of Elation lighting products, this year's Roadshow will stop in major U.S. markets from coast to coast and will even travel north and south of the border to Canada and Mexico City. Presented by factory-trained specialists, the one- or two-day seminars are offered free-of-charge to Elation dealers.
"The market for professional stage, club and architectural lighting products is booming, while at the same time these products are becoming increasingly more technically sophisticated," said Eric Loader, director of sales for Elation Professional. "There are great opportunities for retailers to grow their lighting business, but to do so they must possess the knowledge required to sell today's cutting-edge products. Through our Roadshows, we aim to educate dealers about the latest products and inform them about emerging markets for lighting, so they can maximise their sales."
Among the topics covered in the seminars are: automated lighting, LED technology, lighting controllers and software, professional fog machines, data distribution, and wireless DMX solutions. Dealers will get a chance to have hands-on experience with the latest Elation products, including CompuLive and SD3D software. Additionally, there will be a sales training course covering features, benefits, applications and troubleshooting Elation products.
"We want our dealers to have thorough knowledge in using and selling our newest high-tech products," said Loader. "We realise that not everyone can travel to trade shows and seminars, so we are bringing this training to retailers in their own hometowns completely free of charge, as part of our strong commitment to dealer support. "
Dealers attending two-day Roadshow seminars will have the opportunity to invite their customers to come from 5-8 p.m. on the second day to learn about the Elation product line. Along with Loader, Ray Villasenor, Elation's Theatrical Sales & Support Specialist, will be on hand, and there will be a guest presentation by Philips Lighting on Discharge and LED lighting.
Complimentary continental breakfast and lunch will be served each day. Product specials will be offered to dealers as well. Additionally, every dealer who attends will receive free gifts from Elation plus a chance to win a CompuClub software package.
To reserve a place or for more information please telephone 866-245-6726 ext. 139. Space will be limited to Elation dealers only.
(Chris Henry)
