Fashion TV opens in Singapore
Singapore - Fashion TV venues are hyped all over the planet with Singapore recently celebrating the opening of the first Fashion TV Club in late October. German company auxweg.com designed the club and technically equipped it with a state-of-the-art sound and lighting package from ADJ Group that includes Elation Professional lighting fixtures and LED video panels.

The global fashion network teamed with investors from the US and Germany and placed the chic night spot in Clarke Quay at the heart of Singapore nightlife. A complete renovation of a previous club, Elation Platinum Beam 5R Extreme moving heads, Rayzor Q12 LED lights, Platinum Spot LED Pro IIs, Design Wash LED Zooms and EPV6 LED panels feature prominently in the club's two main rooms.

Auxweg.com was involved every step of the way from market analysis and concept development to opening and operation. Working on a tight schedule, auxweg.com chose lighting fixtures based on prior experience.

"From our previous experience with the Elation brand and the awesome support we've received in the past, it was clear that we would work with Elation products again," states auxweg.com partner Volkan Gümüs. "The price to performance ratio both suited our client's budget and fulfilled the project's requirements."

Volkan sums up by returning to the support that was so valuable in making the project a success. "Without Elation, we would not have been able to deliver the requested end result, not in time and not within budget," he says. "We give a big thank you to Simon Gasch at Elation and the team around him, also to Sven Haferkamp from AD systems and our local hero Louis Chia from Archetype."

(Jim Evans)


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