Elation’s Neminathan moves to Obsidian
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Neminathan is now wholly focusing on the Obsidian range of lighting control and data distribution products. “As the company continues to invest in Obsidian, I find myself naturally gravitating towards control and I see huge potential for Onyx and Netron,” he commented. “I want to use my experience and knowledge to expand the global presence for the brand, ensuring that Obsidian is represented by the best distributors around the world and becomes synonymous within all segments of our market.”
Before joining Elation, the industry veteran served as sales director at lighting console manufacturer Avolites, where he worked for over 23 years in sales and business development.
“As we grow our training and awareness programme around the world, Obsidian's userbase will rise, capturing well-respected designers to up-coming talented operators. The brand already holds its own in install and system integration, however, as we grow our product portfolio and software features, I can see great potential in other segments,” comments Neminathan.
