"We are extremely proud to represent such a world-renowned supplier as Antari," said John Lopez, national sales manager for Elation Professional. "Not only do they make some of the highest quality fog machines, but for the past two decades they've been a leader in research and development and have introduced countless innovations to the category."
Elation Professional will exhibit the Antari line at the 2004 LDI Show (Booth #2000) in Las Vegas, October 22-24, and a range of the Taiwanese manufacturer's newest foggers and other atmospheric effects will be on display. "We are very excited to show Antari's products to the North American market," commented Lopez. "By specializing in atmospheric effects, they have been able to continuously develop foggers and other products that offer exciting, innovative features."
As an example of Antari's innovative designs, Lopez points to the company's recently-introduced flagship X Series professional-level fog machines. The X Series offers many premium features not found on a typical fogger such as heater blocks made from cast aluminium, which holds heat better than the standard aluminium found in most heater blocks and results in a higher fog output, say the company. The X-Series also boast heavy-duty, low noise pumps, making the foggers not only ideal for dance clubs, but also for theatres, stage productions, video/film and other applications that require a noise-free environment. "There's a trend for fog effects to be used in a wider range of productions and other applications today," observed Lopez. "Antari has recognized this demand, and is targeting this market with products like the X-Series."
In addition to the upper-end X Series, Elation will be distributing other Antari foggers designed for different user groups. These include: the Z Series fog machines, a versatile high-performance line for clubs and entertainment venues; and an entry-level line called the Vivid, which brings Antari's quality, styling and powerful output to the mobile DJ market.
Lopez also expects that by distributing Antari products, Elation will be able to expand its sales of fog machines into new markets. "With special characteristics like the ultra-quiet operation of the X Series, Antari's foggers will appeal to a wider range of users. We view this as a tremendous opportunity to sell more foggers throughout the North American market."
(Lee Baldock)
