Egypt - Sharm El Sheikh is one of the most popular holiday resorts on the Red Sea coast. Among the main attractions in the tourist metropolis are the new Il Mercato shopping mall and the Hard Rock Café. Electro-Voice is setting the tone in both locations.

The Il Mercato shopping centre boasts numerous stores, boutiques, bars, and restaurants. To ensure homogeneous coverage throughout the length of the mall, Electro-Voice partners Alpha Audio installed 68 SX300PIX, 38 ZX1i-100T, and 48 EVID3.2T loudspeakers. 10 CPS2-T amplifiers drive the installation. More Electro-Voice speaker systems serve the main piazza in a mobile capacity. The piazza is used for concerts and live transmissions of sporting events, and there are plans to extend coverage to the 1,000-metre-long shopping promenade. The way for the extension has already been paved with the installation of three NetMax N8000 controllers linked via CobraNet.

The Hard Rock Café franchise in the city centre is equipped with 14 ZX1i-90, four EVID C8.2 and 10 EVID C10.1 loudspeakers. Five CP1200 and six CP1800 amplifiers supply the requisite power.

"This was by no means an easy project to land," says Alpha Audio's Hesham Enan. "We had to fight off fierce competition; but in the end, the management of the Hard Rock Café decided in favour of Electro-Voice for a number of reasons, including our sterling reputation as a design team, the excellent support we offer customers, and the outstanding quality of the products themselves."

Electro-Voice equipment is also being used in the resort's luxurious Hotel Savoy and the classy Pacha night club (Gladiator tops and Eliminator K-1 subs).

(Jim Evans)


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