Spain – Alfalite has been selected by Telefónica Tech, the technology arm of the global telecom giant Telefónica, to complete one of the standout installations at the new Espacio Movistar, the company’s latest flagship venue.
Located in the Telefónica Building on Madrid’s Gran Vía, the project is part of Telefónica's 100th-anniversary celebrations. Alfalite has designed and installed a five-sided immersive LED cube, covering three walls, the floor, and the ceiling, using its Alfalite Modularpix Pro 1.5 ORIM panels.
This LED cube creates an immersive sensory experience for visitors, leveraging state-of-the-art visual technology. The cube’s multiple high-resolution screens, combined with the durability of Alfalite’s panels draw viewers into dynamic and immersive content. The installation is part of Telefónica Tech’s strategy to infuse innovation into Espacio Movistar, a space where technology meets entertainment.
Espacio Movistar spans 2,800sq.m across two floors in the heart of Madrid. It is a fully interactive tech and entertainment hub where the company showcases its vision of the future of communication and digital services. The space includes movie theatres, TV production sets, content recording studios, gaming areas, and environments for creating audiovisual content. It is designed to be a modern landmark that merges technology, entertainment, and Telefónica’s century-long legacy.
One of the central attractions of Espacio Movistar is Alfalite’s immersive LED cube, which provides visitors with ‘a unique visual journey’. The five-sided installation allows for a 360-degree immersion into rich digital environments, accompanied by surround sound and striking visual effects. Positioned at the intersection of leisure, culture, and entertainment, the cube is expected to become a highlight of Madrid’s vibrant tech scene.
Luis Garrido, executive director of Alfalite, comments: “We are honoured to have been chosen by Telefónica Tech to be part of such a prestigious installation. Our technology enables a premium immersive experience, celebrating Telefónica’s 100-year history while looking forward to its future innovations.”
