Under the agreement, PERA will become the PERA Council within ESTA, retaining its focus on the production of film, television and commercials. The Council's mission is to focus on development and implementation of programs and services for production rental businesses.
The move will provide PERA members with immediate access to a wide array of benefits and services as well as the support of a professional staff, while allowing the PERA leadership to focus on their core mission. By adding a key sector, ESTA strengthens its voice on behalf of the entertainment technology industry and brings an important new dimension to many of its programs.
ESTA President Bill Groener commented: "In a time where uncertainty rules the day and even General Motors is a question mark, the merger of these two closely related industry organizations makes economic sense and, more importantly, business sense for the companies that make up the membership of both organizations."
"This will provide greater membership value and expand opportunities for companies serving the entire entertainment technology industry," said PERA President Pat Patin. "This merger strengthens the position of both organisations."
(Lee Baldock)
