The company, which produces a wide range of events from product launches and outdoor festivals to corporate hospitality, has recently undergone a major corporate restructure, and Maddison's appointment is the next step in that process.
Paul Jones, founder and managing director of Ethix Management, explains, "In 2012, Ethix partnered with the Star Events Group to provide technical production, including sound, lighting and power, for the Olympic and Paralympic Torch Relays around the UK. In order to cope with the additional workload, I took the decision to split the company into two separate entities - Ethix Management, to service our existing clients, and the newly formed Ethix Production Services, to service the Olympic contract.
"Both companies have been incredibly successful and have attracted many new clients and projects, therefore I needed to strengthen the management structure in order to keep up momentum and take the businesses forward into the future."
Doug Maddison, who has been with Ethix Management for five years, has now taken on responsibility for running the technical side of the business, leaving Jones free to concentrate on winning new contracts.
"Doug is highly experienced in the technical side of event production and is the ideal person to help drive the company forward," Paul Jones adds. "I am confident that with Doug as part of the management team we can continue to grow both companies and deliver the same high levels of quality and service that we are renowned for."
Ethix is currently involved in a number of high profile productions around the world. It recently provided event production for the Big IF Rally in London's Hyde Park and for the Get Reading Festival, which attracted thousands of people to London's Trafalgar Square. Its next major project will be Now or Never, an art installation project organised by the Vienna Tourist Board, which takes place simultaneously in Vienna, London and Berlin in September 2013.
(Jim Evans)