Europalco creates ‘box outside the box’
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The seventh Caixa Fora da Caixa internal meeting took place at the Altice Arena in Lisbon and gathered 4,000 Caixa employees under the motto ‘Together we can go further’. The annual event highlights the results achieved in 2022 and the challenges ahead for 2023.
Agency Prestigio for Brands relied on Europalco to deliver an exceptional event for CGD. The Lisbon-based supplier provided the stage, furniture, sound, lighting, video, and rig, also a 40-people team that worked for two weeks and one day in-situ to prepare the event.
To project the brand, Caixa, and the meeting's concept, Caixa Fora da Caixa (Box Outside the Box), the project department worked on a theme of boxes that synchronised with the nine moving screen parts forming a 40x10m wall. Different elements of the same box worked separately but created a unique and cohesive piece.
The scenography lived mainly by projection to achieve this technological and futuristic effect of the lighting and the mirror effect, being the interior of the boxes, an innovative solution with a structure composed of Astera LED tubes and a light effect achieved through mirrors. The Europalco team of engineers involved in this project explained: "The idea was to give the screen a three-dimensionality; when the pieces of the screen were moved away, at the back, we had mirrors with LED tubes to give a depth effect."
Europalco used seven 30K video projectors for the screen and Movecat variable speed motors to synchronise the screen movements with the video. These screen movements and transformations created excitement for the viewers as they never knew how the screen would look. To deliver visual experience, Europalco used Christie's Spyder X80 video processor and Christie's Pandoras Box servers.
Pedro Magalhaes, founder and CEO of Europalco, said: "We are delighted with the result of the CGD meeting. This event required good planning, which was the key to its success." Magalhaes added, "The planning included not only the creation of the 3D project but also all the important details, from the arrangement of the furniture and the lightning to the position of the speakers on stage. We have a happy client, our most important reward."
