PLASA Initiatives: gobos and massage for Light Relief
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The first - ‘Gobos for Light Relief’ - is encouraging as many PLASA exhibitors as possible to use Light Relief coloured glass gobos as part of their on-stand demonstrations. "Visitors will be confronted by a large projection of the logo at the front of the hall as they arrive", explained Tony Gottelier, co-founder of Light Relief. "The idea is that by encouraging exhibitors to participate, visitors will see the same image repeated all over the exhibition - we need to raise awareness of Light Relief and this is set to make a huge impact."
The idea is sponsored by Apollo Design Technology, the Indiana-based manu