Capitalising on recent installations such as the Core in Yeovil, The CC Club in Piccadilly, London and Toxic8 in Cambridge, custom neon specialists Simply Neon are expanding in several directions. Within the space of a month, the company has appointed a new general manager, moved into a new, expanded UK base in Staines, Middlesex, and is opening a European branch based in Portugal. Simply Neon’s so-far buoyant 2001 continues with the appointment of Phil Kendrick as the new UK-based general manager while managing director Tony Newman opens a Portuguese office, aimed at developing new market opportunities in Europe. Originally trained by Hoover as a toolmaker, Kendrick has enjoyed a varied international sales and marketing career spanning many areas including garden building and the surveillance/security industry. Kendrick comments: "It’s great to be onboard with Simply Neon. The company has an impressive track-record in a very specialist and interesting area."

Tony Newman, meanwhile, is setting up the Portuguese office in the Algarve. "The southern Mediterranean climate and their full-on attitude to leisure time means there’s plenty of potential there," explains Tony. "It’s a great opportunity to expand our whole European operation, and obviously, this will be much easier being based on the spot."

The new building in Staines offers more space and facilities and is ideally placed for easy access to the country’s motorway network. Simply Neon’s sales operation had expanded rapidly in the last two years, making the move essential. The extra space and concentration of resources will allow Simply Neon’s sales and distribution network to be managed even faster and more efficiently


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