SSE's John Penn comments: "We have a hugely busy summer season in front of us, and we needed more consoles. We were going to invest in more Heritage 3000s, but when the Heritage 4000 came out, it made more sense for us to invest in a desk that has even more facilities and the extra capacity to handle heavy-duty monitor applications, but can still go out in the place of a Heritage 3000 if necessary. And of course, it's a Midas, and Midas has proved since time immemorial to be a really solid investment. That continues to be the case, even now that digital consoles have started to make their mark and gain in popularity."
Midas and Klark Teknik UK sales manager Richard Ferriday agrees: "Customers can see that there is still rentability in large format analogue consoles. In fact, the world's most requested console is a Heritage 3000, which tells you a lot. It's true to say that the market got tense about the advent of digital technology when it first appeared, and reined in on their spending to see what would happen. However, people have now relaxed and our sales reflect this. For now, most customers accept that digital technology is a different beast, and for now, cannot really be seen as a replacement for an analogue console. It is also acknowledged that there is unlikely to be a sea change in digital technology in the short term, and in the long term, analogue will continue to be a superior solution for certain applications. This means that customers can continue to invest in analogue consoles in the knowledge that it remains a secure investment."
(Sarah Rushton-Read)
