The Georg Jensen diamond jewellery launch.
USA - Victoria's Secret launches 'Secret Embrace' (a one-piece technology bra) with a special PR event at Herald Square today, using FogScreen technology.

FogScreen projection produces a thin curtain of "dry" fog that serves as a translucent projection screen, displaying images that literally float in the air. FogScreen projection screen uses ordinary tap water and does not contain any chemicals, thus earning the distinction of being "the audiovisual innovation of the decade".

In the 'Secret Embrace' launch guests - and supermodels - walk through a wall created with FogScreen projection screen. "Victoria's Secret is able to create a stunning display that is so captivating and attractive that it cannot help but to grab people's attention," says Mika Koivula, CEO of FogScreen, Inc. "This year we have launched FogScreen projection screen into the fashion industry and already work with fantastic brands like Victoria's Secret and Georg Jensen. It has been proven that the FogScreen projection screen is truly a captivating effect for the fashion industry", Koivula continues.

During the New York Fashion Week FogScreen projection screen created magical effects. Georg Jensen organised a launch of its new diamond jewellery collection using a FogScreen projection screen.

(Chris Henry)


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