Europe - The new Walt Disney film Enchanted - due for release later this year - has a promotional tour travelling to the main European cities of London, Paris, Madrid, Brussels and Munich. One of the key features of the movie is an enchanted wishing well, and for this the tour makes use of a FogScreen walk-through screen.

A Finnish invention, the FogScreen walk-through screen generates a thin 'projection screen' of dry fog that people can walk through without getting wet. FogScreen walk-through screen uses ordinary water and does not contain any chemicals, and has been hailed as "the audiovisual innovation of the decade".

"We chose FogScreen because of the unique qualities it has that bring the magical well to life," explains Enchanted Experience project manager, Maria Walker. "Its real-life movement and fluidity capture a water effect like no other. Our concept required guests to walk through the well water effect without getting wet, which FogScreen allows."

"Disney's Enchanted promo tour is presenting a creative way for using the FogScreen technology. Installation of the wishing well is a unique set-up with the built-in FogScreen effect. The set up has been made with FogScreen One screen and despite the one meter size, which is extremely convenient for a tour such as this, the installation is very impressive," says Mika Koivula, CEO of FogScreen Inc.

In addition to the Walt Disney Enchanted tour, FogScreen Inc has been providing a range of experiences for many of the world's best-known brands including Harrah's hotels, Procter & Gamble, Microsoft, x-box, Nokia and BudLight among many others.

(Lee Baldock)


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