Through their official sponsorship of the UEFA Champions League, Ford has been able to reach a critical mass - not only inside the host sports stadia and on television, but also outside the grounds. With the aid of promotional company Prism and audio-visual specialists Creative Technology the company has been able to throw large-scale images onto the sides of buildings (and the stadia themselves) in the true spirit of guerilla projection.

At some grounds a Christie X10 Roadie 10,000 ANSI lumens DLP projector has been set up on the top of an adjacent building, whilst on other occasions it has been fired from the back of a Ford Galaxy in the car park, run from a generator. "This is a high profile site where we can run a Betacam tape, interspersed with Ford's 'Destination Football' ads and highlights of the last few matches as eye candy for spectators arriving at the match," said CT project manager Darren Alexander. "We project as large an image as possible - up to 10 or 20 metres, from walk-in right up to the whistle," he continued.

CT will handle all UK-based grounds and sub-contract coverage at other nominated grounds, such as Nantes FC, to European partners.

(Ruth Rossington)


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