PLASA London is offering free four-day passes for attendees who register before Tuesday 1 July. The show, which has been a pivotal date on the international entertainment technology tradeshow calendar for more than three decades, will return to ExCeL London for the second consecutive year on Sunday 5 October until Wednesday 8 October.
Exciting developments to the show's format mean that the registration offer is just one of many visitor incentives for 2014, as PLASA's director of events, Christopher Toulmin explains: "Having relocated to ExCeL last year and enjoyed a very positive response from exhibitors and visitors alike, we have no intention of resting on our laurels. As an organisation we're always looking at ways of improving what we offer - this will be evident at PLASA London 2014. We've listened to the feedback we received and have made some important changes that will help the visitor experience to be as coherent and as productive as possible."
The AudioLab, which was launched in 2013, will offer a unique programme of seminars, demonstrations and interactive experiments, designed to test pro audio theory. This year, the AudioLab Theatre and AudioLab Interactive will join together in one prominent location, on the show floor. Details of each session will be announced in the coming weeks.
Seminar rooms will also relocate to the heart of the action, on the show floor. By making the seminar rooms as easy to find and as accessible as possible, visitors will be able to make the most of their time at PLASA London 2014.
The show's reputation as a global force in entertainment technology has been built on the strength of the exhibitors it attracts. Its location, size, popularity and format combine to create a powerful platform for each company's particular objectives.
Looking forward to this year's PLASA London, FBT Audio's Mark Parkhouse, explains why the show is important to him and the company: "PLASA London is the premier event in the pro audio calendar and 2013 was no exception. Thanks to the size of venue, we were able to take a large booth and showcase a wide cross section of our range, which proved particularly useful as the quality and quantity of genuine visitors was exceptional. The interest was excellent and enabled us to make new UK and international contacts, which have already proved profitable. 2014's event will be even better, as we are using PLASA London to launch even more exciting new products to the international pro audio community."
Philips Entertainment's Grant Bales-Smith is also looking forward to bringing exciting new product developments to market and utilising the opportunities that PLASA London presents: "Philips Entertainment is committed to creating game-changing luminaires and control products via our four premier brands - Selecon, Showline, Strand Lighting, and Vari-Lite. We are rolling out an incredibly exciting range of new products during 2014. PLASA London at ExCeL is one of the most exciting entertainment lighting exhibitions in the UK, and is therefore the perfect platform to showcase our ground-breaking new technologies and innovations."
For Bose's Sue Harrison, the show will support an expansion of the loudspeaker manufacturer's strategic direction: "We decided to return to PLASA London this year as it provides an excellent opportunity to nurture existing relationships and forge new ones with consultants, integrators and installers, particularly those working in the field of engineered sound, which is a relatively recent market for Bose."
As the countdown to PLASA London 2014 gathers pace over the coming months, expect further announcements from the PLASA Events team. Christopher Toulmin comments, "We're starting the run up to PLASA London 2014 with our free registration initiative, but thi
