Spain - Fridays' Project, Barcelona's largest multiple brand fashion store located at the most exclusive part of the Paseo de Gracia, was recently outfitted with a D.A.S. Audio sound system. Installed by the Fidel Color company, a custom sound system comprised by a total of 64 Factor-5TE speakers (wall-mountable with line transformer) were distributed throughout the store's three stories using 32 white and 32 black enclosures. Powered by two Energy E-12T amplifiers and a Dateq ACE mixer, the system provides musical ambience to two women's and one men's fashion floor.

Thanks to their elegant and discreet design, the Factor speakers have been seamlessly integrated into the store, providing a warm and cozy musical ambience, transforming the customer's store visit into a comfortable and pleasant experience. This, in turn, is essential to further the length of their shopping visit. Throughout the store's 600sq.m customers can find the top and newest brands of chic, casual fashion, excellent for weekend evening wear.

Friday's Project's architectural design features distinctive wide, open spaces, glass, and wall panels that invite to stroll around the store without any annoying obstacles or excessive clutter. Friday's Project's philosophy promotes a personal change of attitude, offering such a wide selection of clothing that it is very difficult to settle for just one or two pieces, particularly with the available Fornarina, Miss Sixty, Guru, and Abercrombie brand trends (the last one being the most successful young brand in the U.S.).

(Chris Henry)


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