Asia-Pacific - Fulcrum Acoustic has announced a new international distribution partnership with Universal Procurement Systems (UPS). With an expanding presence in professional audio, UPS will distribute Fulcrum Acoustic products across Bangladesh, Cambodia, Fiji, Laos, Malaysia, Nepal, Papua New Guinea, the Philippines, Samoa, Singapore, Sri Lanka, and Vietnam.
UPS has a proven history of developing professional AV brands throughout the Asia-Pacific region. By representing complementary product lines and leveraging deep industry expertise, UPS will help strengthen Fulcrum Acoustic’s footprint across the area.
“We see tremendous potential for professional audio solutions in this part of the world,” said Val Gilbert, director of international sales at Fulcrum Acoustic. “As we gain traction, having the right partner is crucial. UPS aligns with our values and provides the expertise needed to develop the right solutions for these markets.”
UPS’s Christian Liebenberg also expressed enthusiasm about the partnership, stating: “Fulcrum Acoustic’s innovative approach to loudspeaker and immersive technologies makes them an excellent fit for our growing pro audio portfolio. We look forward to introducing their solutions and expanding opportunities for both companies.”
