Said Graham Barron, "I was ready for a new challenge and was impressed by the set-up at Fuzion. As for Futurelight, they produce a comprehensive, attractively-priced range of well-made products - and yet historically the brand has been under-exposed in the UK." He emphasized that this was just the start. "We are ready to take on other non-conflicting lighting ranges and I will be using the platform of PLASA as much for shopping as for selling."
Fuzion plc managing director, Tony Oates, explained the strategic decision to move into lighting thus. "Our portfolio of pro-audio products is relatively complete and meshes well. Technology convergence means that avoiding conflict between brands will become increasingly difficult - and adding more pro-audio brands was not on our agenda. Increasing market share with our existing lines and meeting our financial objectives, therefore requires us to move horizontally within our market - and the lighting division is a logical step."
Added sales director, Paul Ward, "We have the resource and acumen at Fuzion to launch and administer this professionally, and Graham Barron is the man with the market knowledge. We see a lot of cross-fertilisation opportunities and are very sanguine about the synergies that a new lighting division can offer us."
And Angel Labarta, export manager for Futurelight's manufacturers, Steinigke Showtechnic GmbH, said: "We look forward to entering into a long and fruitful relationship with our new distributors. We are aware that Fuzion already has a great track record in the audio world, and we have every confidence in Graham Barron and his team in the new lighting division."
(Lee Baldock)
