When Macy's began a new initiative to transform a retail location into the 'Store of the Future', they approached Gaiam with an opportunity to create a completely new retail environment meant to achieve a higher level of customer engagement. Understanding exactly how they wanted to capture the attention of Macy's shoppers, Gaiam began working with Reflect who chose to incorporate FLEXLite NXG 3.9mm LED video technology from Nashville-based PixelFLEX into the new retail environment.
"As a fitness and wellness brand partner of Macy's, we were very excited about the opportunity to take part in their technology renovation and feature a space in their 'Store of the Future,'" said Hannah Gilmore, Gaiam's visual merchandising manager. "The primary objective of the redesign was to demonstrate what the future of the Macy's retail experience is going to be, so we truly had to make an impact with our design
"We have used LED video in the past to engage our consumers, but never at this scale. As this was the 'Store of the Future,' we needed state-of-the-art digital technology and the most effective product; the FLEXLite NXG was the perfect LED video solution."
Beginning the design process of their innovative retail environment, Gaiam was introduced to Dallas-based Reflect who has been working with Macy's for a number of years as their instore digital media partner.
"Gaiam was a brand that we had not yet engaged with so we were excited to be able to work with them to provide the ideal LED video solution," explained Matt Schmitt, president and co-founder of Reflect. "To get started we brought in our solutions engineer, Chas Thornhill, to work on the initial design. After meeting with the Gaiam team, we knew the LED video product had to install easily and be able to operate efficiently in a retail store environment with a smaller pixel pitch for a high definition display.
"We then spoke with PixelFLEX to find out what LED video solutions might be available, and we found that solution in the 3.9mm FLEXLite NXG with both front and rear serviceable panels."
(Jim Evans)
