Themed Feed your Ego, the 2009 event poked fun at the sometimes egocentric aspects of the ad industry - with the aid of content projected from Gearhouse's suite of Christie projectors.
The two nights of awards were staged in Cape Town's Good Hope Centre, a 6,000 capacity theatre venue, and Gearhouse was working for production company H-Factor, who created the production design for the event. The first night's awards were related to print media and communication design, and the second to TV, radio and digital/electronic. Both were recorded by SABC for broadcast.
Technical production was by Steve Collins and the project was managed on site for Gearhouse by Richard Blamire and co-ordinated in the office by Cape Town branch manager, Charl Smit. They worked with a site crew of 45.
Gearhouse Media's Chris Grandin collaborated closely with show producer Andrew Shelly from H-Factor to edit and produce a smooth flowing animated media stream for the two shows, making good use of their fleet of Christie Roadster HD18K's, S+16K's and DS+8K's.
Two wide rear projection screens were installed at the back of the stage. About 50sq.m of LED panelling provided by LEDVision was integrated into the set as digital scenery, and another three 4.5m x 4.5m projection surfaces were asymmetrically positioned to the sides of the set.
Sound was designed by John Griesel, and in addition to the L-acoustics PA included Yamaha M7 mixing consoles linked via an Optocore digital multi, six channels of hand-held Shure UHFs and six channels of beltpacks and full DJ rig.
(Jim Evans)
