Genelec delivers to Dehi’s Deja Brew
- Details
The venue is the brainchild of Naveen Sachdeva, the founder of Cherish Hospitality, along with Parth Chadha and Aashish Goyal. The trio has created a successful concept that is already a favourite spot for many, much like their popular brand, Ministry of Beer. In keeping with the upmarket feel of the new venue, Deja Brew required a compact, yet exceptional sound system to match. Genelec was chosen.
With a full house, Deja Brew comfortably seats 80 people across two storeys, with seating areas distributed in small, intimate pockets. "In opening a hybrid brew lounge, we needed a sound system with good tonal quality and great bass. However, due to space constraints, we were unable to install a subwoofer," elaborates Sachdeva. "It was at this point that Sandeep Duggal at Value Marketing Systems (VMS) Delhi, who has over two decades of experience designing and installing sound systems, suggested Genelec."
After visiting VMS’s dedicated demo facility and sampling the Genelec sound for themselves, Deja Brew opted for a selection of 4030 loudspeakers, favoured for their compact size and active design. In total, 13 4030 loudspeakers were provided by Genelec’s partner Alphatec AV and installed by VMS.
"It became clear at the launch party, where almost 200 people were dancing to the music, that we had made the right decision," explains Sachdeva. "We’re extremely pleased with the sound quality and distinctive appearance of the loudspeakers. Sandeep’s sound design and after-sales service have been excellent."
Duggal, who is owner and technical head at VMS, explains the motivations behind the purchase: "We’ve worked hard to cultivate an energetic vibe at Deja Brew, but where customers can freely converse and relax. It was vital that customers could hear one another over the music. Genelec is well known for having an incredibly clean audio signature, offering unrivalled clarity and intelligibility irrespective of playback level. Taking this into consideration, opting for the 4030s was a no brainer.
"We work to reduce our carbon footprint however we can, so if we do so whilst matching our interior, that’s a bonus. It’s as if this model was designed specifically for Deja Brew, and we have Genelec’s comprehensive portfolio to thank for that, as well as Sandeep from VMS, who helped us navigate it professionally."
