Genelec Oy, a world leader in active monitoring systems, is strengthening its support for the Chinese marketplace by opening Genelec China Representative Office in Beijing. The office will officially open at the end of this week to coincide with the BIRTV show which runs from 22-25 August, 2002.

Ilpo Martikainen, president of Genelec Oy, told us: "This investment aims at ensuring customer satisfaction in the growing Chinese market in all respects: local support, product availability and close contact with the customer base. Our cooperation with ACE / Power Source Development in Hong Kong and China continues and we highly respect their achievements with their customers."

Lars-Olof Janflod, international sales manager of Genelec Oy has been visiting the Chinese market regularly. "The development of this market place during the past few years has been remarkable. Comparing today's findings with my earlier travel reports years back is truly eye opening, and it is evident that even regular visits here are no longer sufficient. Being local opens new channels for customer support and deepens the existing relationships with another level of cooperation."

Dindae Sheena, area sales manager, Asia-Pacific, has been familiarizing himself with the Asia-Pacific audio market and laying the ground work for the new office after joining Genelec from his previous position as studio manager at Oasis Studios, the first large scale commercial recording facility in China. Kevin Yu has been appointed as sales manager.

(Ruth Rossington)


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