Genielux allows users around the world to locate pro video, audio, and lighting rental and sales inventory from companies who sign up online and place their inventory to Genielux. The application features proprietary code that can identify model numbers regardless of format, which was specifically written for Genielux. "We spent 10 months developing code that can match what an iPhone user may type in and match them correctly to our vendors. We're amazed how accurate the results are," said Michael Zinman, president of The Zinman Co.
