George Masek will look after business development
USA - Signify Entertainment Lighting has announced the return of Philips Vari-Lite veteran George Masek. Based at the company's Dallas office, Masek will look after business development for the Philips Vari-Lite, Philips Strand Lighting, Philips Selecon and Showline brands.
A well-known figure in the international show lighting business, Masek has specialised in automated lighting for almost 30 years. Beginning his career in 1990 as a Vari-Lite road technician, he toured the world with leading artists, providing on-site support for Vari-Lite products from the renowned VL1 onwards. He later moved into technical support and sales, becoming Vari-Lite product manager in 2002.
In 2012, Masek left Philips Vari-Lite to take the role of VP of automated lighting at ACT Lighting. In this position, he represented a range of leading manufacturers to the US market, gaining further invaluable experience with a broad variety of new customers and product lines.
Masek comments: "I'm thrilled to be able to return to a company where I've had so much history. Working with all the talented people there over 22 years to create, sell, and support cutting edge, industry changing luminaires, was a great pleasure. Since the first time I saw Vari-Lites on their early tours in the 1980s, it was my dream to work for this amazing company. I'm honoured to be able to come back and see that dream continue to the next stage."
Welcoming the appointment, Brian Friborg, business leader at Signify Entertainment Lighting, adds: "We could not be more delighted to welcome George back to the Philips Vari-Lite fold. There are exciting times ahead for Signify Entertainment Lighting."
(Jim Evans)

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