Harman solution for Beijing motor show
- Details
Showtec was hired to provide lighting for the biennial auto show in which manufacturers such as Lexus, BMW and Mercedes-Benz showcase their latest luxury models to the largest and fastest growing auto market in the world. In order to ensure an elegant atmosphere with immersive lighting, Showtec relied on an array of Martin by Harman lighting fixtures.
“High-end events like the Beijing Auto Show require state-of-the-art lighting solutions to highlight the importance of the new innovations being exhibited,” comments Henry Ang, managing director, Showtec International, Singapore. “With this goal in mind, the Martin fixtures were a perfect fit, helping to transform the venue into a supercharged visual environment in which attendees would never forget where they got their first look at the new Porsche.”
Showtec utilised the new MAC Viper Wash DX, a full-range wash luminaire equipped with an innovative internal shutter system that enabled the team to map the light projection onto the car models and other set elements with great precision. Its internal framing system allowed the Showtec team to use it as a highly capable automated substitute for conventional daylight Fresnel fixture.
To deliver rich colour and premium white light for the auto show, the team also used MAC Encore Wash, a full-featured LED alternative to the Viper Wash DX. MAC Encore Wash comes in two high-quality colour temperature variants.
“Beijing International Automotive Exhibition is one of the biggest auto shows in the world, and we’re honoured to be represented there by Showtec International,” says Ramesh Jayaraman, VP & GM, APAC, Harman Professional Solutions. “The Martin lighting fixtures enhanced attendees’ visual experience and helped create a lasting positive impression of the event in their minds.”
(Jim Evans)
