UK - Martin Audio has announced the appointment of Simon Honywill as its new market development manager for live sound, production, and immersive audio markets.
Honywill’s appointment follows a long association with Martin Audio. "I’m utterly thrilled about this new role," he said. "After years of working as a sound engineer, I’ve been looking for a way to bring my expertise to a broader market and make a bigger impact. This role with Martin Audio offers me exactly that opportunity. I’ve always admired the company’s innovation, and now I have the chance to be part of shaping its future.”
As market development manager, Honywill will spearhead efforts to expand Martin Audio’s presence in the live sound and immersive audio markets. His new responsibilities will involve working globally, with a particular focus on Europe and the Middle East, fostering stronger relationships with both existing and prospective clients. His travels are set to begin with key industry events, including Pro Lab’s Open Day in Dubai and the LEaT.con trade fair in Hamburg.
“Martin Audio makes the best loudspeakers on the planet,” he confidently stated. “I’ve used every system under the sun over the years, and I keep returning to Martin Audio for its unmatched musicality and advanced technology. Our optimised systems are leagues ahead of the competition, and I’m excited to help the industry recognise that.”
One of the highlights of Honywill’s career is his long-standing involvement with the Glastonbury Festival. His deep connection with the event will continue in his new role, where he remains actively involved in sound design and implementation. "I’ll still be working with Glastonbury, particularly on Block 9, which could see some exciting changes in the near future," he noted. "It’s a fantastic opportunity to integrate Martin Audio’s latest technologies into one of the world’s biggest festivals."
Alongside his ongoing festival work, Honywill will continue to support major sound installations, helping Martin Audio maintain its dominance in the festival sound market. “I’ve spent years working on festival systems, including the Pyramid and West Holts stages at Glastonbury. These setups are already at the forefront of sound engineering, but I’m eager to push the boundaries even further, especially as new technologies become available.
"In the past, my feedback to R&D has been sporadic," Honywill admitted. "Now, I’m looking forward to a more structured involvement in product development, taking new products into the field, testing them in real-world conditions, and providing invaluable feedback to the R&D team."
Honywill’s industry insights and expertise will be instrumental in refining and enhancing Martin Audio’s product offerings. “I’ve always believed that the best audio products are those that emotionally connect with the audience. If I can help foster that emotional connection through superior sound quality, then I’ll know I’ve succeeded in this role.”
